Health Campaigns

Innovation Implementation is Key

DavidC — Tue, 14 Dec 2010 19:25:31 +0000

Innovation is the effective differentiator in all successful businesses and it’s the bridge between strategy and success but the ability to implement strategic change is key to successful project execution.

Successful implementation has a number of key drivers:

few (or one) sponsor
the project is fully announced to the business
it has clear goals and objectives
the project has a Project Manager with authority
the Project Team resources are fully assigned, with competent staff
there is consistent management support for the project
there is transparency across the project to higher management

Projects that focus on the overall strategic needs of the business have a far greater success rate

Digital Marketing

DavidC — Tue, 12 Oct 2010 19:08:12 +0000

85% of clients and customers now use digital search to find products and services, with the overwhelming majority (62%) using Google.

Websites are indexed according to both paid and organic (sustainable) search results. However, 76% of people will click through organic results but only 24% of people searching will click through paid results..

35% of Results page positioning is due to what’s on the page with the remaining 65% being due to off the page influence such as links to other websites/webpages

Search Engine Marketing Benchmark

DavidC — Thu, 15 Jul 2010 18:06:59 +0000

A new Search Engine marketing Benchmark report has thrown up some interesting findings.

59% of companies are now involved with social media marketing, with two thirds of companies planning to increase their spend in this area over the next 12 months and half of companies boosting social media budgets by more than 20% over the same period. Interestingly 15% of companies are planning to increase their social media spending by more than 100%

The primary objective of social media in most cases is Branding followed closely by Driving Traffic, with Twitter and Facebook being the favourite sites used

Integrating Sales and Marketing

DavidC — Tue, 15 Jun 2010 17:44:37 +0000

There are numerous studies that show the use of multiple marketing tools often results in valuable information that is useful to both marketing and sales but that this is then separated and not used efficiently or effectively.

Good marketing enables the sale. It draws customers attention, describes the offer and promotes the benefits. Marketing needs Sales to nurture the relationship, build a business case and close the deal. When working together Sales and Marketing get better, faster results and maximise revenue.

Steps to get Sales and Marketing working together:

- Develop goals, objectives and metrics jointly

- Synchronise product and sales cycles

- Commit to consistent messages and brand usage

- Develop winning messages

- Prepare for the competition

- Synchronise Sales and Marketing Plans

- Launch products effectively

- Develop qualified leads

- Centralise customer information

- Establish field readiness

VitaFoods Conference

admin — Fri, 21 May 2010 17:45:29 +0000

The VitaFoods Conference in Geneva this year confirmed the continued investment in our sector.

New products identified included those in the weight management, general vitamins and minerals, specific products across targeted therapy areas, such as Omega 3 with Vit K2, and many others.

If you are looking for new products then please get in touch – we’re sure to be able to help

Launching Health Campaigns Ltd

admin — Mon, 26 Apr 2010 16:50:42 +0000

Health Campaigns Ltd is the first company to offer a ‘one-stop-shop’ within the natural healthcare sector and offer strategic assistance to emerging and small to medium enterprises to maximise the value in their product offering. In this environment this type of company often doesn’t have the resource to employ someone full time to achieve their objectives. However there is enough in the company to support a short-term programmes derived to generate revenue, profitability or new products. Health Campaigns Ltd partners companies in strategic healthcare sales, marketing and supply-chain decision making and implementation.